My Story
Why TEBO Studio exists
I didn't come into software through a typical path.
I spent many years as a mathematics teacher and football coach, where I became obsessed with a practical question: why do some approaches empower people to make progress — and others shut them down?
Teaching gave me a deep foundation in:
- communication and explanation
- misconceptions and mental models
- data literacy and statistical intuition
- how people actually interpret graphs and abstractions
Later, I moved into software, completed an MSc in learning technologies and computer science, and retrained as a programmer. I began building interactive tools not just as "interfaces", but as ways of thinking.
Since then, I've worked as a software engineer while also developing founder-led products — most notably Switchplay, a peer-learning and progression platform that began in professional football academies. The common thread has remained the same:
empowering people to make sense out of complexity and noise — and to act with agency.
Over time, the tools have changed — from whiteboards and football pitches to code, from lessons to interfaces — but the thread has stayed the same. In many ways, TEBO Studio is about the tension between change and constancy: how people and systems evolve over time, and the stable patterns that enable sense-making.
Change & constancy


1988 → 2025. Same instrument. Same curiosity. Different life.